Today I’d like to introduce you to the lovely Felicia, who grew a successful yarn company from the humble beginnings of a small blog. I love Felicia’s adventurous spirit when it comes to all things fibre and how she continues to learn, explore and create. She also happens to have possibly the cutest two kids I’ve ever seen!
You have a strong interest in more than one type of fibre art. Can you tell us about some of them?
“Yes! Sometimes I wish I could streamline my making and narrow my focus to just one fibre art… but I really do love the interaction of weaving, spinning, dyeing, and knitting. If you’re going to weave, you’ll need yarn… and what’s better than weaving with yarn that you dyed yourself or even yarn that you spun from fibre that you dyed? It’s so powerful to be able to control and affect the finished object at so many levels and can open up your creative possibilities. So the things I make tend to take longer since I want to be involved in the dyeing and weaving processes at the very least. And since colour is so significant as a personal expression, I feel like the work doesn’t have my “signature” on it if the yarn isn’t hand-dyed.
And while we create hand-dyed yarns and fibres at SweetGeorgia, knitting with hand-dyed yarns is really my hobby. I nearly always have a project with me for car rides, soccer practice, swimming lessons, and Netflix nights.”
What attracted you to weaving? How did you learn?
“When I think back, I remember my parents giving me a Fisher Price toy loom when I was a kid. It was basically a rigid heddle loom and it was AWESOME. I remember weaving really thick white acrylic yarn and making a fabric that I hand sewed into a tiny purse. It wasn’t pretty, but I was so young, I just thought it was magic to be able to make something like that.
It wasn’t until I was almost 30 when I actually started to weave. It was actually my spinning teacher that gently enabled me to really start weaving. She taught both spinning and weaving at a school here in the Vancouver area. I took the spinning classes in a room that was FILLED with floor looms. It was inspiring and the itch to weave was inescapable. Originally she told me that weaving used up lots of yarn and since I was making tons of hand-dyed yarn, I just thought it would be a great way of using up yarn.
I joined the weaving class and remember learning how to wind a warp, how to dress a loom back to front, and then for one of my first projects, I wove a silk scarf from yarn that had been handpainted. Every part of the process felt addictive — threading the heddles, sleying the reed, tying onto the front apron rod, throwing the shuttle — all of it was addictive and I was always craving a little bit more. “
How did SweetGeorgia Yarns come about?
“SweetGeorgia happened quite unintentionally. It was 2004 and I was a web developer at the time and I was familiar with blogs, but didn’t realize there was a growing community of knitting bloggers until I started searching Google for information about this Rowan sweater design I wanted to knit (it’s this sweater, if you’re curious: https://www.ravelry.com/patterns/library/audrey). Turns out there was a “knit along” for this sweater design and knitters from all over the world were knitting this pattern, taking photos of it, writing about their process, and documenting their successes and failures. And that’s when I realized that a blog was more than just a way of communicating or recording project details — it was (at that time) a way to participate in the greater craft community.
So of course, I started a blog so that I could also report on my Audrey sweater progress and random bread baking escapades. There were only one or two bread baking blog posts and then I continued to document my learning and experiences in knitting, dyeing, spinning, and weaving. The hand-dyeing I was doing caught the attention of the community and I found a lot of encouragement to continue dyeing and begin a little Etsy shop. So in 2005, I opened a small Etsy shop from my dining room table with three skeins of yarn. Now almost 14 years later, we have a team of about 13 people who help run our production dye studio! “
As a successful business woman who also has a young family, you must get asked the question “How do you do it all?” What are some of your strategies for balancing family, business and creative time?
“It’s funny because I’m asking every other mom/boss the same thing! I think I even asked you, Kelly, this same question over email! I can say, it’s not easy, but I try to keep a good balance of work and family life. Since my kids are still young, they go to school for part of the day and then my youngest, Nina, who is only three years old now, will join me for Tuesday and Thursday afternoons. So I squish work time into the hours when they are at school. Then when the kids are with me, I try to be present and put my work away, but we might do things like go to the dye studio together or do some craft room tidying and tasks (they like to wind balls of yarn). I generally never work on weekends or evenings anymore and I try to spend evenings with my husband, but that’s when I also try to squeeze in some knitting or weaving time.
I’ve also discovered this phenomenon where work expands to fill the time that you give it. If you give yourself 4 hours to do a job, it takes 4 hours. But if you only have 3 hours to do the same job, miraculously, it takes only 3 hours. So, I’ve started doing more “time boxing” and giving myself a set amount of time to do any one thing and the thing has to be done within that time frame (because there is no other time to do it). So, this allows me to schedule out my week and account for all the things that need to get done. For example, filming the vlog always happens on Wednesday afternoons between 3 and 4 pm, editing the vlog always happens on Thursday mornings from 9:30 to 11:30 am, and all of that needs to happen because the vlog HAS to be published at 10 am on Friday morning. It’s kind of great to give yourself this set window to work… otherwise, editing a video could easily take 8 hours if you let it and then you’ll definitely feel like there is never enough time. “
How many looms do you personally own and which is your favourite?
“It’s so hard to pick favourites! Over the years, I have acquired a few looms including an 8-shaft Louet Spring 110 cm loom, an 8-shaft Schacht Baby Wolf in cherry, a 4-shaft Leclerc Nilus 45”, plus a handful of smaller looms like a 4-shaft Schacht table loom, a Louet 4-shaft Klik loom, an Ashford 16” Sample It rigid heddle loom, an Ashford 20” Knitters loom, and a Schacht 25” Flip loom. Oh and that’s not including two wooden frame looms from Woven Wood Goods and a whole bunch of tiny frame looms from Purl & Loop. Oh dear, when you list them out like that, it looks like a lot of looms… but I’m generally weaving on just about two at a time. And I enjoy having this “fleet” of looms (what’s the word for a whole bunch of looms?) because it gives me the opportunity to lend the portable looms out to weaving-curious friends! I love them all… ok maybe I like the Spring, Baby Wolf, and Sample It looms the best right now because that’s mostly what I’m using on a regular basis. “
What are your favourite fibre/threads to use and why?
“Silk has always appealed to me and so when I first started learning to weave, I only wanted to weave silk and everything with 100% silk. But since that time, I’ve grown to love all kinds of fibres and yarns for weaving. I love untreated wool in the way that it fulls and blooms. And I love cashmere for unrivalled softness. I’m also totally in love with kid mohair and silk and love to use that in the weft. Ultimately, I’m really drawn to the texture and feel of the yarn itself and so I consider how the textures can meld together between warp and weft to make something fabulous to feel. “
What items do you love to weave the most?
“This year I tried doing a little bit of rep weave, having been obsessed with images of it on Pinterest. But I’ve loved weaving big blankets for family and friends and also scarves and shawls. I could just play with the interaction between colour and texture for the next decade (as I have for the past decade) and still wouldn’t tire of it. “
What did you do for work before starting your business?
“I’ve had a number of career changes in my life. I started off as a community pharmacist after graduating from the University of British Columbia. And then shortly after, I transitioned into my own design business. I had started doing graphic design and web development for clients when I was still in university and so when I graduated, so slowly moved away from pharmacy work and moved towards design work. And then when I was 28 years old, I started the SweetGeorgia blog and it morphed into what it is today. I just rolled up my graphic design skills and experience into focusing entirely on SweetGeorgia. “
One of your more recent endeavours is the School of SweetGeorgia. Tell us a little bit about that.
“Yes! Two years ago, I began building an online video-based fibre arts school called the School of SweetGeorgia. The idea was to build up a deep knowledge resource of education for the full spectrum of the fibre arts. From dyeing to spinning to weaving to knitting, sprinkling in a good dose of colour theory and design content as well. The School is currently offered as a subscription-based membership that also includes an active discussion forum and monthly livestream Q&As to help support our members.
This all began when I first published my book “Dyeing to Spin & Knit” and people were inviting me to travel to teach workshops at conferences and shops all over. I have two little kids at home and didn’t want to be away from my family with all these traveling and teaching opportunities. So instead, I decided to film my teaching and workshops so that I could provide education from wherever I am to my students, wherever they happen to be. Then we can all learn and connect from wherever we are.”
What are your plans for the future of your business?
“SweetGeorgia will be celebrating its 15th anniversary in 2020 and we will be three years into the School of SweetGeorgia at that time too. Our mission has always been to bring light to people’s lives through colour and craft, and we’ve been aiming to do that through making beautiful hand-dyed yarn and fibre and designing timeless knitwear patterns for our craft community. In our future, I’d like to see us welcome more makers, weavers, spinners, dyers, and knitters to the craft community. I’d like us to use our focus on education to introduce people to a new hobby or craft that might bring their lives light and joy. “
Being based in Vancouver, Canada, what is one of your favourite places to visit?
“If you come to Vancouver, no doubt I will offer to take you to two of my favourite places — Grouse Mountain where we ski and snowboard in the winter and where my husband and I got married, and Finch’s Tea, my favourite place for sandwiches.”
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Thank you for joining me here Felicia, I know my readers will be so inspired by your story, your enthusiasm and by all you do!
You can visit Felicia by following these links:
Thanks for reading friends, until next time…
Happy Weaving!