Kelly Casanova Weaving Lessons

What running a creative, online business is really like.

I’m well aware that as an online weaving teacher, designer and encourager, I have a lot of people’s dream job.

I design my own classes and projects, I make my own hours around my family commitments and I work from my own home.

It could be easy for those on the outside looking in to think “she is so lucky” or “I wish I could do that”. And honestly, I consider myself so blessed to be able to do this. But there is definitely more than one downside to being an online entrepreneur.

Tracy from Knit, Spin Weave wrote a blog post recently that was quite candid about the reality of owning a creative business. It struck a chord with me.

Being a part of the online world can have it’s ups and downs. People will type things that they would not dare to say to your face (depending on their level of rudeness I guess!) It has been suggested that I am somehow a greedy person lacking charity because I choose to earn money from my business rather than doing it just as a hobby. I guess that person (and yes, unfortunately it was someone well known in online weaving circles) never too the time to browse through my completely free blog and Youtube channel. Or signed up for my email list for extra free information, patterns and inspiration. I think I have published more free content to the internet than paid content. I guess that person has no idea how much time I spend every single day at my computer responding to questions and helping weavers with advice. That is not paid either, but I feel it’s an essential part of what I do.

Is there something wrong with wanting to earn money doing what you love? I certainly didn’t make any money for a long time and now earn a modest income. Out of that modest income, I of course pay taxes, materials for projects, online selling fees, I could go on and on. I pay well over $1000USD a year for online course hosting, the same for this website, $79USD per month for email hosting. The costs of actually running a business can be huge, thousands of dollars every year, even without a bricks and mortar shop.

There are times, many times where you simply do not make any money. But still, the bills must be met. And the work must continue. Yes, unlike a wage job, you have to continue to put in the work, whether or not you are being paid for it.

As a business owner, I do everything. I don’t have help with the business, apart from my wonderful sounding board husband and my son who occasionally does closed captions for me when he has time. I’m in that very tricky position of the business growing but still not earning enough to hire out help occasionally – every penny goes back into the business and into raising my family.

I did not start out intending to make money from weaving. It was, and is my passion and above all I wanted (and still do want to) share my passion with others and ignite the same passion for them. My Online Weaving School only grew out of a demand from weavers who had seen my Youtube videos – I had no idea about online courses. Over the past 3 years I’ve seen the potential grow from a hobby to a business. This has allowed me to continue to stay home with my family, homeschool our kids and contribute to our income, which has been an amazing blessing and as a stay at home Mum, was something I prayed about for years and years.

A hobby that is all of a sudden taking over every waking hour can not continue to be a free hobby. It would not be fair to my family if I spent so much time on a hobby that did not otherwise contribute to all of us.

Anyone who has seen my online classes or has purchased a pattern could not claim that I overcharge. I purposefully keep my prices as reasonable as I can. I want weaving to be accessible to anyone who wants to learn, that is why I continue to upload to Youtube even though I don’t need to anymore and the revenue that I earn from ads on Youtube is a very, very small portion of my income.

Perhaps it’s the wrong time of year to be writing this kind of post, but I do feel very reflective as the new year approaches. Perhaps it’s wrong of me to share this kind of information with those who follow me for my lessons and tutorials. It’s certainly something I don’t normally talk about, but I want people to know that this is not all easy and fun. Not just for my sake, but for the sake of other business owners in similar situations.

The internet can be so deceptive. I do love Instagram and social media but there are times I just want it all to go away. Social media can be a monster that never rests, there is always someone doing better than you, looking better than you, having more than you. Increasing the anxiety of those who use it. But don’t be fooled. Things are not always as they seem.

If there is only one point that you take away from this lengthy and disjointed post, I hope that it will be this:

Be kind. Don’t judge. Be patient with others. You can’t see behind the scenes and you can’t assume to take everything at face value. People are complicated, life is complicated! We all have to do our best to love one another, even though it’s possibly the hardest thing we are asked to do.

You know what? I think I need to go and weave something wonderful. I’ve been thinking about Krokbragd again…

Until next time…

Happy Weaving!

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