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selling handmade

Should I start with Etsy or Shopify?

by Kelly 4 Comments

Opening your first online shop is such an exciting experience!

When I first started out as an Etsy seller in 2008 there were really only a couple of options for handmade sellers. Etsy is the one that has stood the test of time, but in 2024 you have a lot of choices when it comes to selling online and it may be difficult to choose one that best suits you, your products and your budget.

I sold my handmade goods on Etsy for many years and in the past 5 years I have moved almost exclusively into selling digital products. For me, digital products looks like hand weaving PDF patterns and ebooks.

This year, for a variety of reasons, I decided to open a Shopify store. This store contains the same patterns and ebooks as my Etsy store and the customer experience is quite similar. For now, I am keeping both stores open, and I will explain why as you read on.

Etsy has changed considerably since I opened my first shop there 16 years ago. Many of the changes (in my opinion) have not been for the better and that is why I have started my own store, on my own terms elsewhere.

I still do recommend Etsy for absolute beginners though, and we will have a look at the reasons why.

I’m going to take you through what I consider the pros and cons of Etsy and Shopify as well as how much my monthly fees cost.

Etsy Pros:

It is still a great option for absolute beginners. It’s easy to make an account and start listing products. All payments are processed for you and the templates are simple. Basically, you don’t need a lot of tech knowledge to get started.

One of the main attractions of Etsy for newbie sellers is the tiny financial outlay. The only initial cost you will pay is 20 cents to list an item. 

If you don’t make any sales for the month all you will be asked to pay is the 20 cent listing fee, so this is great for beginners as there is very little risk.

The other huge benefit to having a shop on Etsy is that it is a marketplace. This is great for those who are just starting out and may not have a customer base already.

Etsy Cons

Once you make a sale you must pay fees. Any you may be unpleasantly surprised by how much those fees add up to!

Yes, you start out with your very low 20 cent listing fee, but once a sale is made there is a transaction fee of 6.5% (this is even charged on your shipping amount) followed by payment processing fees. The payment processing fees will vary according to your physical location.

I mentioned in the “Pros” section that Etsy is a marketplace, and that can really help to build a customer base. Conversely, that marketplace can work against you because you have so very many competitors and it can be hard to be seen and found by new customers. There are many things you can do to optimise your listings but if you want to increase your reach Etsy will expect you to pay more for that in the form of offsite (which you can’t opt out of!) and onsite ads.

Now, another way in which a marketplace on Etsy can be a disadvantage is that when someone clicks on your listing to take a closer look, Etsy shows additional listings below your listing from other sellers. Effectively, they are using your page space to advertise other sellers!

Here is a screenshot example: I clicked on a knitted rabbit pattern listing from the wonderful Little Cotton Rabbits. When I scrolled down the listing page a little, Etsy had lists and pictures of similar items from other sellers and then underneath that there are more listings from other sellers under “You may also like”.

Underneath that, there are even more collections of other products to browse and related searches to explore.

OK, I get it, Etsy is a business, they exist to make money and they don’t care if they make a percentage of your sale or from another seller. But it certainly doesn’t help me, the seller, if my page advertises other sellers and I am not compensated for that.

On Etsy, you can’t collect emails in an automated fashion to be able to build and contact your customer base. This means that If anything happens to your Etsy shop you can’t get in touch with existing customers and you also can’t use Etsy to build a mailing list (an essential part of any business startup).

You also don’t own your shop and can be removed from Etsy at any time without warning. This has happened to many sellers who inadvertently or mistakenly breached copyright and had their shops removed. It can be a laborious and time consuming process to get a shop back and results in lost revenue while you’re trying to sort out the issues with Etsy customer service (which can be frustrating, to say the least).

I understand why Etsy does deactivate or remove shops, as copyright can be a huge issue in the selling field, but they seem to throw everyone into the same pool without carefully looking at individual circumstances. An example of this would be if a seller had made a short product video for one of their listings, and in the listing the seller is wearing a branded t-shirt. This can be seen as an instant copyright breach and the seller can be penalised, meanwhile the seller is wondering what on earth happened, as they were just wearing what they were wearing that day when they filmed the video!

A beef that I personally have with Etsy is that it is unrecognisable from back when I started, when it was a truly handmade marketplace. It felt niche and special in those days. Now they allow “vintage”, “supplies” and even print on demand. It feels more like a commercial shopping centre.

Shopify Pros

Shopify has a professional, clean and customisable look. Even if you don’t customise anything it still looks great and is easy to navigate.

It’s easy to setup and use and payments and ordering are simple processes

One of the best and most important part is that your own shop on the internet, you own it and can collect emails of your customers. You set your own parameters and no one can take the shop from you.

You can have a domain name of your own choosing for your shop, so it’s easy for customers to find.

Shopify Cons

You need to have a way to get eyes on your shop, Shopify is not a marketplace. If you already have an audience (especially in the form of a mailing list) it won’t be hard to share your shop link. But if you’re starting from scratch it’s going to be much harder for potential customers to find your shop.

The monthly fee that Shopify charges as hosting fees is charged whether you make sales or not. This can be a big disadvantage to a newer seller unless you get a lot of sales right away.

In addition to the monthly hosting fees, there are other fees that you will likely have to pay for customisation. This is not something that I realised when I first signed up for Shopify – I assumed that everything would be covered by the monthly fee. I use some apps for things like displaying customer feedback and social media icons.

Speaking of fees, I’m going to share some of my financials for both Etsy and Shopify to give you an idea of what to expect. Please note that my sales for both can vary immensely from month to month, this is particularly relevant to the Etsy figures considering they take a percentage of earnings.

FEES – Please bear in mind that these are my figures. Yours may look quite different.

Etsy per month -For me, the monthly fees range from $50 – $1600 (yes, really!!)

Shopify per month – $42 per month plus apps of around $20 = total of $60 a month

When you compare these figures you can probably see why I started the Shopify store. Overall, for me as an established seller with a very healthy customer base (over 12,000 sales on Etsy at the time of this article) Shopify fees work out at a much more affordable rate and are not dependent on my total sales for the month.

FINAL THOUGHTS ON SHOPIFY-

I wanted to share my thoughts as a newer user of Shopify. My sales in my Shopify store have been slower than I had hoped, but that is business in general in the present climate. I’m seeing slow sales in the Online Weaving School, my Etsy store and my affiliate links. There is a lot of economic uncertainty and inflation remains high, this is all having an impact on my business.

Also, having been on Etsy for 16 years, customers are comfortable with seeing and buying from me there. They are familiar with the process and they know where to find me. Not everyone likes change and I completely understand that.

Hopefully people will start to use my Shopify store more as time goes on as I would prefer to continue moving away from Etsy.

If you are interested in starting your own Shopify store, be sure to use my link to sign up! You can get your first month for just $1 when you sign up for a free trial, which is a great way to try out Shopify and see what you think.

Or if you are wondering about different avenues you can take for getting started selling your handmade products, check out there articles:

3 ways to start selling online for free!…

Do you want to start selling your weaving?…

3 Etsy essentials…

My 11 income streams…

What I would do differently if I started selling now…

I hope you found this article helpful in making a decision for yourself and your own needs as a seller or potential seller.

This post may contain affiliate links. For more information, please see my disclosure policy.

Filed Under: Handmade business, Selling, Weaving Tagged With: selling, selling handmade, selling on etsy, selling on shopify

3 ways to start selling online for free!

by Kelly 4 Comments

When you have a desire to start selling your handmade items, it can feel like an overwhelming leap to take.

But it doesn’t have to be. There is no rule that says to start selling you need to launch a full on business with all the bells and whistles. That is certainly not the way I started out.

  • This post may contain affiliate links, please see my disclosure policy for further information.

If your budget is tight or you are wanting to just dip your toe in the selling game to find out if it’s something you want to continue to do, I have 3 ways that you can start selling online for free!

Now, just as a little disclaimer, a couple of these methods are not necessarily 100% free, due to payment processing fees. But, as far as actually making an item available for sale, these methods do not cost you anything until you’ve actually made a sale (and even then, I’m going to talk about other ways to take payments without fees).

Firstly I’m going to talk about the pros, or positives of these methods. I’ll cover the cons (negatives) at the end.

Now that we have that out of the way, here are my 3 recommendations for starting out selling for free online:

  1. Social Media

2. Mailing List

3. Family and friends

Let’s look at each one in more detail.

SOCIAL MEDIA can include Facebook, Instagram, Twitter, TikTok and others. Today I’m going to be talking about Facebook and Instagram, as these are the platforms where I have specific experience selling handmade.

A misconception is that you need to have a large social media audience in order to sell anything. Let me tell you, the quality of your audience is way more important than the quantity.

A small audience of people who are genuinely interested in what you do is so much more valuable than a huge pool of people who couldn’t really care less.

On Facebook, groups have been a good way to sell in the past and could still be relevant, depending on the group. Make sure the group is very relevant to what you sell and educate yourself as to the rules. You don’t want to get booted out of groups for infringing on the rules!

Another way to sell on Facebook is to simply make posts. I will be going into more detail with this when I talk about Instagram, but basically you can make a selling post either on your personal Facebook profile or you can make a business/fan page.

I recommend the business page route, as your Facebook friends may not appreciate feeling like they are being spammed with sales posts. A business page is a more appropriate place for these styles of posts.

Now we will look at Instagram. I have recently been testing selling on Instagram, (not following me yet? You can find my account here.) with successful results. I’m going to show you my exact post from last week that I used to successfully sell a weaving kit.

Again, check the rules of any platform you’re using first to ensure no violation of rules is occurring.

If you look at my wording for this sales post, you will notice that it’s very clear and provides all the detail the buyer needs to make a well informed purchase, without being too wordy or overdone.

Importantly, I’ve clearly stated my terms for payment, the exact items that the buyer will receive, the price, and a good quality photo of the item. The invitation to be the first buyer to DM (direct message) me with “SOLD” creates a sense of urgency and competition.

This particular kit sold within 8 seconds of posting and the invoice was sent a paid for well within the 24 hour time frame.

I use PayPal to create and send invoices, but this is where this method is not completely free. There are payment processing fees through PayPal – usually a few dollars but it does depend on the value of the item sold. I factor these fees into the total cost of the item before I sell it. The “free shipping” is also calculated beforehand so that I’m not paying for that out of my own pocket.

Going through PayPal means that once the sale is made, I get the buyer’s email, make up their invoice (which takes less than 30 seconds) and send. As soon as the buyer has paid the invoice, PayPal emails me with the buyer’s shipping details and notification of payment.

You could still get around these fees by doing something like a direct bank transfer, but that is not such a popular way to make online payments these days. I recommend researching and experimenting to find a happy medium that suits you.

Now we will talk about selling through EMAIL. If you have watched any of my business videos or read any of my posts, you will have already heard me talk about how essential it is to have a mailing list to build an audience.

Want to start selling your handmade items but don’t have a mailing list yet? Start one today! You can get started with Convertkit (my email provider) for free.

Contrary to popular belief, you do not need a huge amount of subscribers on your email list in order to make money. The quality of subscriber is so much more important than the quantity. A quality subscriber is already interested in your work (that’s why they joined your list!) and they may be interested in purchasing from you.

Selling through email is very similar to making a social media post. The key is to not make every email a sales post, that can make your audience feel like they are constantly being inundated and they may unsubscribe.

What I like to do is to provide my mailing list with valuable and good quality news and information and include a small section on the item I’m selling. Very recently I sold another Garden Path Scarf kit this way, by sending out my weekly email, The Weekend Edition.

In this weekly newsletter, I provide links to blog articles and videos, update my audience on what I’ve been working on and basically share whatever I feel will be interesting to them. For the kit, I did the same as I would for a social media post – the clear photo, all the details, my terms and conditions. Again, this kit sold rapidly and I had multiple buyers who missed out.

If you want to take a look at how it might look to have a mailing list, I recommend that you sign up to mine for inspiration.

The third and final way that you can start selling online for free is through FAMILY AND FRIENDS.

This is such an easy and organic way to get started, without the pressure of selling to people you don’t know. It can be so natural that you don’t even realise a sale is happening until it’s done!

It could be as simple as someone in a social situation asking you what you do, or what you’ve been doing and you tell them about your craft. They may ask more questions and become interested. This can lead to them asking either whether you have a specific item for sale that they want or whether you would be interested in making them something (custom order).

To sell in a relaxed situation, perhaps in your home or someone else’s requires no technical knowledge of online processes or payments – often you will be paid in cash in this type of scenario. You don’t need to take photos or make online posts.

Friends and family will also likely advertise for free on your behalf, by telling others about what you do and what you sell. Perfect!

OK, I’ve talked about how great these three methods are, but are there any downsides?

Yes, but they are very minimal, I think the positives outweigh the negatives here.

  • If posting to sell online, make sure you’re aware of regulations to ensure you don’t violate rules and possibly lose your account.
  • These methods are not automated. If you’re selling on Etsy for example, the work is all done beforehand, the listing is published and then Etsy takes care of the rest once there is a sale (apart from you sending out the physical product). If using any of these 3 methods, all the steps of the process are up to you (including sometimes having to chase buyers for payment and sometimes hearing crickets in return 🙄).
  • If you’re selling a larger number of items, you will definitely want to be able to automate your process more. These free methods are better for the seller just dipping a toe in, or selling items occasionally rather than frequently and at a higher volume.

I have some additional resources for you if this is a really interesting topic for you:

Do You Want To Start Selling Your Weaving?…

Selling for Weavers Online Class (members only)…

Starting a Weaving Business in 2023…

10 Things I’ve Learned about Etsy in 10 Years…

I hope these ideas have been super helpful to you. If you want to see this post in video format, you can view that here:

Until next time…

Happy Weaving!

Filed Under: Business, Selling, Weaving Tagged With: handmade business, selling for free, selling handmade, selling weaving, weaving business

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