online business

3 Fears Stopping You From Starting Your Creative Business (And How to Start Anyway)

You dream of turning your weaving or handmade craft into a business—but something keeps holding you back. I have noticed over time that there tends to be 3 fears stopping you from starting your creative business.

When I asked my YouTube audience if they wanted to start their own business, over half said yes. So why don’t more people get started? Why are they stuck and can’t get their business idea from their head into reality?

I have been running my own six figure weaving business for 10 years now and you could say that I’ve learned a thing or two about how to start and run a successful business.

The 3 Biggest Fears

Today, I want to walk you through what I perceive to be the 3 biggest fears that stop most creative people from starting. I want to also give you some simple baby steps you can take to begin— no need to quit your job, spend a fortune, or announce anything big to the world.

Fear 1: Fear of What You Don’t Know

“I don’t know how to start a business.”
“I don’t understand websites, email, marketing…”

This fear is totally normal. You’ve never done this before—and guess what? Neither had I when I started. Have you ever started a new job and known exactly what to do, right away? Starting a business is no different – of course you don’t know what you don’t know!

My business started as a micro movement. Just me, myself and I, one step at a time. No money, literally none. I worked around my young family, investing time in the business around existing commitments and utilising free and very low cost online tools.

When I think back, I knew nothing about starting and running a business. The benefit of starting super small is that you can baby step your way in, learning what you need to know, when you need to know it.

Baby Step 1 : Start a blog.

Setting up a blog is one of the easiest, safest ways to build an online presence without needing social media or pressure to sell anything yet. I have been blogging since 2008 (yes, really!!) and it started as a free and satisfying hobby. It gave me a way to share my creative life with an online audience.

✅ WordPress is a free way to get started quickly. You do need some sort of blog hosting though, I have used Bluehost for many years and am happy with their service. They are very low cost to get started with.
✅ You can begin by just writing about your craft, what you’re working on, or what you’re learning. No pressure to “sell” anything. This helps you to gather an interested audience. You can even begin selling directly from your blog if you want to.

Why it works:
Blogging helps you build confidence, get comfortable sharing online (including familiarity with writing good copy, taking clear and quality photos and fielding queries), and slowly grow an audience that trusts you.

A blog can be monetised in a variety of ways, but the most simple beginner way is to sign up with a media company. They will place ads on your blog and pay for the privilege. I started out using Google Adsense and now I use Journey by Mediavine.

Fear 2: Fear of Failure

“What if I try and nobody buys?”
“What if I waste time or money?”
“What if I fail in public?”

Starting small is your antidote. You don’t need to launch a full business. You just need to test the waters. When my business was starting to grow bigger and at times I felt overwhelmed with the work, someone recommended Company of One by Paul Jarvis. This book resonated so much with me that I spent some time re-evaluating the kind of business I wanted to have. Paul encourages you to stay small as a business rather than growing to the point of needing a team, if that speaks to your heart. It surely does to mine!

Baby Step 2 : Start collecting emails.
Your email list is the single most important tool you’ll ever use to grow your business. I can not overstate this enough!

Once you have built a mailing list, it belongs to you. That means you will always have a way to contact your audience directly.

And it makes sense, right? You want to be in contact with the people who are genuinely interested in what you do.

✅ I use Kit (formerly known as Convertkit) — it’s free for your first 10,000 subscribers (that’s an amazing deal!) and built for creators.
✅ You can put a simple opt-in form on your blog: “Want to see behind the scenes of my weaving life?” Or use your blog to mention your newsletter/mailing list and get sign ups that way.

Why it works:
You’re not “selling” yet. You’re just building a list of people who are interested in what you do. No pressure. You can figure out what to offer later.

Fear 3: Fear of the Work

“This sounds like a lot. I don’t have time.”
“I already have a job/kids/health issues…”

Totally fair. That was me when I started, a busy Mum, homeschooling her kids and running a household. You don’t need to do it all. The beauty of being your own boss is that you decide how much or how little you put in to the business.

Admittedly, the work will increase as the business grows, this is inevitable and is actually a good thing because it means you’re succeeding. Again, keeping the business small initially and taking baby steps is the way to go to prevent work overwhelm.

Baby Step 3: Start sharing casually.
If you’re already on Instagram, YouTube (this topic needs it’s own post, it has been so instrumental in building my business!), or Pinterest, just start saying things like:

“I’ve been thinking about turning my weaving into a business…”
“Testing out email marketing to share more of my weaving journey…”
“Just started a blog to document my process—excited and nervous!”

✅ This arouses curiosity. People will start following along naturally.
✅ You’re not launching anything—you’re just documenting and sharing.

*This post contains affiliate links. For further information please see my disclosure policy.

Wrap-Up: You Don’t Need to Jump—Just Take the Next Step

You don’t need a “launch plan”, business plan, products, or a perfect website. You just need to start showing up in a consistent, gentle way that feels right to you.

Here’s your 3-step starter kit:

Start a blog with Bluehost
Collect emails with ConvertKit
Talk about your journey naturally on social media

More Resources

3 Ways to Start Selling Online For Free

Do You Want To Start Selling Your Weaving?

Etsy V’s Shopify

Selling For Weavers (online class)

And if you want to see what tools I use to run my own creative business, grab my free PDF (scroll to the download button underneath 😉):

Tools I use to grow my weaving business!Download

Would you like to continue the discussion? Check out my Youtube video and leave a comment to share your thoughts 👇

Have questions you need answered? I can help with that. Make your booking here to work with me in a one on one email consultation:

Book Your Consultation Here

Until next time…

Happy Weaving!

My 11 income streams

by Kelly Leave a Comment

If there is one important thing I’ve learned in the 8 years of running an online business it is that you must diversify your income – that is how I have come to develop 11 income streams!

That is a fancy way of saying “don’t put all your eggs in one basket”. Relying on just one source of income is risky because you don’t have anything to fall back on if needed.

Today I’m going to talk about my 11 income streams (yes, that’s right – 11!) I’m not going into any figures because numbers can be misunderstood (for example, I get to keep approximately half of my actual revenue once taxes and running expenses are paid).

But I will outline my 11 income streams in order from what makes the most to what makes the least amount. The order is still a generalisation as most of my income streams are fluctuating from month to month.

Online courses

The Online Weaving School was started back in 2017 and supplies the largest part of my income (by a long shot!) The weaving school is hosted at Teachable, which works very well because I, as the creator have my own space on the internet and I’m fully in control of how the school runs, the type of content available there and the pricing for my students.

There are two models on which the school operates – single purchase classes and memberships.

A single purchase class is just what it sounds like – the student make a one time purchase and then has permanent access to the class. They can come back, log in to their account and re-watch the class as many times as desired. They also have the ability to receive feedback, share comments and photos on the platform.

Memberships have been a huge part of my success as an online business. The student chooses a membership tier and then has access to a full class library, including member’s only classes until their membership expires (at which point they can choose to renew or cancel). A membership also gives a student access to the private member’s community. A membership model is excellent because it provides the creator with recurring and somewhat more predictable income.

Premium Membership

Access to full class library for one annual fee. All prices are in US dollars

1926 students enrolled

Last updated Feb 4th, 2026

Select a Pricing Plan

Premium Annual Membership $165/year

Buy now

2. My Design Store

For many years I have also been designing weaving patterns. These are usually project based and provide the buyer with step by step written instructions, colour photos and often video links to complete a weaving project.

I sell my designs in digital format at Kelly Casanova Designs using the Shopify platform.

I have also branched into writing ebooks to provide even more information to weavers and these are also available in my design store.

Digital downloads are an excellent source of (mostly) passive income as much of the work is done up front in the designing and writing. There is often some follow up needed in the form of support for purchasers but this is relatively minimal compared to the weaving school.

Very occasionally I also make weaving/yarn kits available to my audience and these are based on existing patterns.

If you are interested in trying a Shopify store for yourself, you can get 3 days free plus 3 months for $1 each when you sign up for a trial, just use this link to take a closer look at that offer.

3. Youtube

Income from Youtube is made through Google Adsense. The ads are place on my videos and I get a cut of what the advertisers pay to Youtube (about half). This type of income is fluctuating and not very reliable and because I’m in the “craft” niche, advertisers pay much lower rates than they would for videos in something like the business or finance niche.

The beauty of Youtube when it comes to online business is that it can act as an audience funnel for your existing business. It allows you to build and audience that can get to know and trust you. It can be a way for potential students to sample your teaching style before investing in a course or membership.

My business has grown from my Youtube following, so it has been an absolute essential part of my success.

4. My blog

Income from my blog is also made through Google Adsense. This is not ideal, and some readers do complain that there are too many ads when they read articles. Having ads enabled on my blog does cover my hosting fees though, and gives some small compensation for the many hours I’ve spent writing informative articles.

Similar to Youtube, the blog also acts as a funnel or advertising space for my paid products.

5. Affiliate income

Affiliate income is when you recommend a product, service or company to your audience with a special referral link. If someone clicks on your link and makes a purchase, you receive a small percentage of that purchase as a thank you from the company.

Affiliate income is an excellent way to make money, but certainly not the easiest (at least, that has been the case for me!) Affiliate commissions vary a huge amount from as little as 1 -4% of the sale (hello Amazon!) to 30-50% (I don’t have any affiliates that pay that much but I know they’re out there).

It takes a lot of time to insert links and write them into content in a way that provides value to your audience. No one wants to feel like they’re being spammed so it’s important to use affiliate links properly and respectfully.

You can do this by only recommending products/services that you use yourself or that you have sufficient knowledge of in order to recommend with confidence.

Some months my affiliate income now surpasses my blog or YouTube income but this is not a frequent occurrence.

6. Paid newsletter

This year I started my very first paid newsletter through Convertkit (now known as Kit). I have been sending out a free newsletter for many years but the paid newsletter is separate and covers different topics.

7. Magazine work

This income stream involves writing articles and submitting projects. I have completed quite a bit of this type of work over the last year or so and continue to receive requests and proposals.

Submitting projects takes a great deal of work and time and I don’t feel the compensation is high enough for the amount of work required. So, for the near future at least I will stick more to the article writing, which I find enjoyable and rewarding.

8. Public speaking/ presentations

This is another income stream that I just started this year. I receive invitations to speak or present for weaving guilds or groups. So far, these presentations have been online, which is brilliant as it allows me to reach people that live in different locations to me! I prepare a presentation ahead of time and then give the presentation live.

9. Handmade items

This is a very, very small stream as I only sell handmade items occasionally. Before I started the Online Weaving School, I was a handmade seller, but I have very little time now to actually make something physical to sell.

10. Facebook

This one is kind of a surprise. I logged into my Facebook analytics one day and found that I had made a little money! I didn’t even know that was a thing 😆 Since then, I’ve made small amounts every month. It’s really only pocket money but I certainly don’t mind earning money for posting on my Facebook page, which is something that I would be doing anyway.

11. Merchandise

I have tried merchandise with Society6 and Spring. I have closed the Society6 store and will likely do the same for the Spring store in the future. This has not been a good source of income for me, so I have stopped promoting it in order to focus more on the streams that do work well for me.

Being an entrepreneur is such a journey of learning, adapting and pivoting when needed. Having more than one stream of income really helps you to try things out, see what will work and what won’t and then maximise the things that work the best for your business.

If you are starting out with online business, you will find these articles helpful as well:

Should I start with Etsy or Shopify?

Handmade Business Beginner Essentials

3 ways to start selling online for free

Do you want to start selling your weaving?

This article is also available in video format here:

I hope you enjoyed reading about my income streams and I wish you all the best with your online business!

If you want to take steps towards building your own business or making money online, it makes sense to talk to someone who has done it already. I am available for 1:1 email consultation, click the button to find out more.

Book a consultation

What running a creative, online business is really like.

by Kelly 156 Comments

I’m well aware that as an online weaving teacher, designer and encourager, I have a lot of people’s dream job.

I design my own classes and projects, I make my own hours around my family commitments and I work from my own home.

It could be easy for those on the outside looking in to think “she is so lucky” or “I wish I could do that”. And honestly, I consider myself so blessed to be able to do this. But there is definitely more than one downside to being an online entrepreneur.

Tracy from Knit, Spin Weave wrote a blog post recently that was quite candid about the reality of owning a creative business. It struck a chord with me.

Being a part of the online world can have it’s ups and downs. People will type things that they would not dare to say to your face (depending on their level of rudeness I guess!) It has been suggested that I am somehow a greedy person lacking charity because I choose to earn money from my business rather than doing it just as a hobby. I guess that person (and yes, unfortunately it was someone well known in online weaving circles) never too the time to browse through my completely free blog and Youtube channel. Or signed up for my email list for extra free information, patterns and inspiration. I think I have published more free content to the internet than paid content. I guess that person has no idea how much time I spend every single day at my computer responding to questions and helping weavers with advice. That is not paid either, but I feel it’s an essential part of what I do.

Is there something wrong with wanting to earn money doing what you love? I certainly didn’t make any money for a long time and now earn a modest income. Out of that modest income, I of course pay taxes, materials for projects, online selling fees, I could go on and on. I pay well over $1000USD a year for online course hosting, the same for this website, $79USD per month for email hosting. The costs of actually running a business can be huge, thousands of dollars every year, even without a bricks and mortar shop.

There are times, many times where you simply do not make any money. But still, the bills must be met. And the work must continue. Yes, unlike a wage job, you have to continue to put in the work, whether or not you are being paid for it.

As a business owner, I do everything. I don’t have help with the business, apart from my wonderful sounding board husband and my son who occasionally does closed captions for me when he has time. I’m in that very tricky position of the business growing but still not earning enough to hire out help occasionally – every penny goes back into the business and into raising my family.

I did not start out intending to make money from weaving. It was, and is my passion and above all I wanted (and still do want to) share my passion with others and ignite the same passion for them. My Online Weaving School only grew out of a demand from weavers who had seen my Youtube videos – I had no idea about online courses. Over the past 3 years I’ve seen the potential grow from a hobby to a business. This has allowed me to continue to stay home with my family, homeschool our kids and contribute to our income, which has been an amazing blessing and as a stay at home Mum, was something I prayed about for years and years.

A hobby that is all of a sudden taking over every waking hour can not continue to be a free hobby. It would not be fair to my family if I spent so much time on a hobby that did not otherwise contribute to all of us.

Anyone who has seen my online classes or has purchased a pattern could not claim that I overcharge. I purposefully keep my prices as reasonable as I can. I want weaving to be accessible to anyone who wants to learn, that is why I continue to upload to Youtube even though I don’t need to anymore and the revenue that I earn from ads on Youtube is a very, very small portion of my income.

Perhaps it’s the wrong time of year to be writing this kind of post, but I do feel very reflective as the new year approaches. Perhaps it’s wrong of me to share this kind of information with those who follow me for my lessons and tutorials. It’s certainly something I don’t normally talk about, but I want people to know that this is not all easy and fun. Not just for my sake, but for the sake of other business owners in similar situations.

The internet can be so deceptive. I do love Instagram and social media but there are times I just want it all to go away. Social media can be a monster that never rests, there is always someone doing better than you, looking better than you, having more than you. Increasing the anxiety of those who use it. But don’t be fooled. Things are not always as they seem.

If there is only one point that you take away from this lengthy and disjointed post, I hope that it will be this:

Be kind. Don’t judge. Be patient with others. You can’t see behind the scenes and you can’t assume to take everything at face value. People are complicated, life is complicated! We all have to do our best to love one another, even though it’s possibly the hardest thing we are asked to do.

You know what? I think I need to go and weave something wonderful. I’ve been thinking about Krokbragd again…

Until next time…

Happy Weaving!